![]() Nearly 90% of African-Americans describe themselves as belonging to a religious group, with six out of ten coming from historically black protestant churches and 15% hailing from evangelical churches, according to a survey by the Pew Research Center. That allowed the film to draw from pools of black and white moviegoers, an essential ingredient in its success given that polling shows that African-Americans are more religious than the U.S. It is on pace to be among the Kendrick brothers’ biggest hits, rivaling the $34.5 million brought in by “Courageous” and the $33.5 million generated from “Fireproof.” It also continues Sony’s success with the genre - the studio scored with “Soul Surfer” and “Heaven is for Real,” as well as fielded the Kendricks’ films.Ĭredit for “War Room’s” ticket sales surge goes to its cast of African-Americans. “War Room,” the story of a disintegrating marriage rescued by intense prayer, was produced for a slender $3 million and distributed by Sony’s Affirm division. But our target audience gets them and that’s who we want to draw closer to a walk with God.” “They don’t understand why we make our movies or our worldview. ![]() “Critics in Hollywood are rough with us,” said Kendrick. “War Room” has a woeful 18% “rotten” rating on Rotten Tomatoes, with critics like the Los Angeles Times’ Michael Rechtshaffen dismissing the film as “mighty long-winded and wincingly overwrought.”Īlex Kendrick, a former pastor who handles directing duties on the brothers’ films, said the filmmakers are accustomed to the rough notices. ![]()
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